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Avtopik

Avtopik offers one of the most diverse ranges of tires, wheels and other accessories from the world's leading automotive manufacturers.
Avtopik
The approach is based on quality service and individual approach to each client
Founded in 2013
Avtopik has served more than 100 thousand customers for more than 10 years
The approach is based on quality service and individual approach to each client
Founded in 2013
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Services rendered on the project

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Avtopik
Epics
To develop a new online store that will fully meet the Customer's vision
Client Tasks
Responsive design and mobile compatibility
Increase the number of sales: in particular, the value and number of transactions
Improve usability and user experience
Stand out from competitors with design and features
Implementation of a number of marketing tools and automation of work with them
SEO optimization of the website for search engines
Fast content loading and smoothness of elements
The ability to scale (adding new categories, integrations)
Task

It was decided to develop the project by scram methodology and to divide it into 6 sprints: Thus, the project was implemented step by step and within the set deadlines. Realized:

Multiplatform Support

Adaptive design across devices through Progressive Web Apps (PWA), ensuring high-quality interaction on all platforms.

Use of Modern Frontend Technologies

Utilizing React and Next.js to create dynamic user interfaces and improve SEO through server-side rendering, and using Redux for state management.

Interactive selection functionality

A unique step-by-step system for selecting tires and rims by parameters or car brand

Multisearch

Instant smart search through the catalog and products of the site

Авторизация и общение через мессенджеры

Сonvenient authorization via telegram, viber and sms, as well as fast communication in chats with managers, so that every customer feels as comfortable as possible

Additional features for user convenience

Implemented the function of product comparison that will help make the right choice among several options, tire calculator, which will make the process more accurate and convenient, and much more.

Scrum

Applied methodology

Scrum is an Agile project management methodology that is widely used in the modern world not only for development. Scrum provides project management based on the principles of self-organization and collective responsibility.


Development in Scrum starts almost immediately, without careful planning and documentation, defining the scope of tasks only for the next sprint (2-3 weeks), or several sprints.


The output of each sprint is finished functionality that can be: "tapped". Only what is necessary for development is documented. This is why Scrum is one of the "fastest" methodologies.

"Scrum is the art of doing twice as much work in half the time." - Jeff Sutherland, one of the creators of the Scrum methodology
Project results

Project results

The Avtopik project demonstrates how the use of modern technology, intuitive interface and personalization can significantly improve user experience, increase sales and optimize business processes.

Increased conversions
Usability and personalization led to an increase in completed purchases
High customer satisfaction
easy navigation and functionality make it faster for customers to find and buy the products they want.
Improved
search engine rankings
01

Project development timeline

8 months

Development costs

5000 hours

02

Meetings spent:

200 hours

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Veloplaneta